MSc Big Data and Business Analytics Hackathon 2022
From the 14th to 18th of March
Criteo and Square, in partnership with ESCP, challenged the students of the MSc Big Data and Business Analytics for an intensive one week hackathon!
From 14th to 18th of March, students took on four challenges, with topics such as
After four days taking on the challenges, students pitched in front of a jury composed of companies representatives and ESCP professors.
Four Real-Life Cases
Criteo: Develop new ad formats and campaign for the Olympics
Allow advertisers to have as targeted ads as possible given the only contextual information
Make people engage with the brands and products
Come up with a business model taking into consideration the consumer, marketer, media owner and Criteo
Criteo: Detect fake news
Create a model that detects disinformation and fake news which are becoming a huge risk for advertisers
Aggregate sources of fake news
Come up with a business model for possible final consumers
Criteo: Analyse consumers sentiment towards the brand
Help Criteo’s clients to better understand online users’ behaviour
Build a pipeline to automatically collect, from several
Train a model, or build on an existing one, to evaluate the sentiment associated with a given brand
Square: Measuring GHG (Greenhouse Gas) for SMEs (Small and Medium Enterprises)
Support financial institutions in estimating the GHG emitted by SMEs
Identify data sources and conduct data quality analysis for the purpose of evaluating GHG emissions of SMEs
Build a model that measures GHG emissions with explanations on the target variable, feature engineering, model selection and validation metrics
ESCP Business School students during the hackathon
WINNING TEAMS
- Criteo 1st Prize: Arya Bhattacharya, Ming Hin Chung, Resha Dirga, Hanadi Yachoui
- Criteo 2nd Prize: Vincent Lawson, Marlin Myrte, Abdul Rafay, Loubna Riad
- Criteo 3rd Prize: Anis Achkar, Tristan Foulard, Armando Geisler, Alexandrine Gubler
- Best Data Science Project Award: Baptiste Bignaud, Clément Gauvin, Sami Rizkallah, Toufic Ziade
- Best Business Analytics Award:Yuhao Gao, Yuanxiu Liu, Hao Zhou, Qinruo Hu (University of Southern California)
- Most Innovative Business Model Award: Haoran Bai, Yuge Chen, Jiahao Chen, Rongqian Gao
Jury Members
ESCP Business School
- Prof. Wei ZHOU
- Dr. Louis-David Benyayer
- Prof. Howard ZHONG
Criteo
- Liva RALAIVOLA
- Matthieu MARTIN
- Hocine SLIMANI
- Elías SELMAN
- Xinyi DONG
- Andre CUNHA
Square
- David ALCAUD
- Asmynour YOUSSOUF
- Antoine BOULINGUEZ
Students Testimonials
Campuses