A Campaign symbolizing transformation and excellence
ESCP Business School is proud to introduce its latest campaign, a striking representation of our brand’s core values and vision for the future. The campaign, symbolized by gold-coloured brackets, invites viewers to step through a golden door into a world in transformation. This door not only represents transition but also highlights the importance of movement, a key dimension for ESCP.
Movement as a Key Principle
The campaign's visuals are designed to evoke motion, with blurred backgrounds emphasizing the dynamic energy of the subjects. This contrast draws attention to their forward movement as they step through the brackets, inviting the viewer to join them in shaping the future. The campaign is a call to action, reinforced by the tagline: "The only way to change the world is here and now" This message aligns perfectly with ESCP’s established baseline: "It all starts here."
Luxury and heritage: Hallmarks of ESCP
In addition to movement, this campaign integrates luxury branding codes, reflecting ESCP’s rich history. With over 200 years of academic excellence, ESCP has cultivated a reputation as a leading European business school. The campaign celebrates this legacy, emphasizing the school’s commitment to openness and global impact. With a diverse community of 10 000 students from over 140 countries, ESCP is dedicated to leaving a lasting mark on the world.
Paul Conquet on the ESCP collaboration
At Vroom, we design and build holistic campaigns with the world's most iconic brands. We work closely with daring and forward-thinking sectors such as Luxury and Tech with the knowledge that building strong brands requires consistency and care, driven by the best talents. We take pride in our partnership with our friends from the ESCP Communication teams and we feel the 'It all starts here' campaign heralds the very codes and tactics we preach relentlessly. The world of education is changing, it's inspiring and exciting!
Director and founder of the Vroom agency
Visually inspired by our brand film
The campaign visuals mirror the essence of ESCP’s new brand film, which was produced by the Vroom agency and launched in spring 2024. This film showcases the dedication of the ESCP community students, faculty, and alumni working and learning in a constantly evolving world. The campaign serves as a fixed representation of the film, capturing the inspirational journey of individuals committed to creating a positive impact.
A gateway to transformation
ESCP’s new campaign not only represents a visual evolution for the school but also reinforces the idea that the world is in constant motion, and those ready to embrace change are the ones who will shape it. Step into the future with ESCP and join a community dedicated to creating a better world.
This new campaign reflects that ESCP is a Love Brand that unites the ESCP community in movement.
.png)
Gweltaz JoubinHead of Brand Design & Creative Projects
Campuses