White Papers

Digital technology can be used to track and target consumers, but does the information gathered really help to improve the customer experience? What do you need to know to fully understand your customers' aspirations, beyond what they express in terms of the functional characteristics of the product or service?

Paris is hosting the Olympic Games in August 2024. The business of high-level sport - the notion of hyper-performance and team spirit - can inspire tomorrow's leaders and profoundly transform companies.

Up to what point will our global ecosystem be able to absorb human pressures on nature without compromising human living conditions? Stéphane Morel explores this topic in his Executive Education white paper.

With the generative AI revolution, how can managers best approach this new technology that will change the way we work? Louis-David Benyayer explores this topic in his Executive Education white paper.

To address evolving challenges, companies and leaders need to find ways to grow while respecting natural and human resources, and embracing agile, inclusive and responsible leadership. Prof. Véronique Tran discusses why and how to become the leader the future needs.

For an organisation to maintain its competitive edge, encourage productivity amongst its teams and improve its brand appeal, innovation is key. As a manager, how do you boost creativity and innovation in your teams?

The agile method of the future? Art Thinking is an alternative to traditional client-focused methods. Its application facilitates innovation and allows the user to create the improbable with certainty.

While AI does not yet match its cinematic representations, methodologies such as machine learning are turning it into a valuable tool for managers and businesses when it comes to decision-making and creating innovative solutions.

While there are ever more COPs being held and new commitments being made–with mixed success–all actors in society need to get involved. The financial sector is no exception.

When we study the greatest leaders, they all tend to share a rare and exciting skill: high emotional intelligence. How can an individual inspire others? With emotional intelligence!

How can leaders develop and implement a business strategy that is both suited to market fluctuations and delivers results? Enter strategic agility.

For Violette Bouveret, the skill that teams need to acquire in order to face overwhelming challenges and avoid paralysis is the capacity to solve complex problems.

Why well-being at work should be a central issue for companies who wish to increase the motivation and loyalty of their employees.

Professor Andreas Kaplan explores the opportunities and existing use cases made possible by the metaverse, and how to manage an implementation strategy of this new technology despite challenges.