Marketing Department Research Seminars
Abstract
Generative AI (GenAI) is increasingly replacing traditional human brainstorming due to its (almost) infinite knowledge, ease of generating divergent connections, and rapid responses. However, precisely because of its unlimited capacity for free association, GenAI brainstorming is also characterized by inefficiency; in other words, it can generate many ideas that are not relevant to the objective. This talk examines the integration of Logical Creativity Theory (LCT) (Ding, 2020) with GenAI, exploring a hybrid ideation framework that leverages rule-based logic from LCT to further enhance GenAI's creative capabilities. I contrast this structured approach with rule-free GenAI brainstorming, highlighting its applications in both academic research and business innovation.
Prof. Min Ding
Min Ding is Bard Professor of Marketing at Smeal College of Business and Affiliate Professor in the College of Information Sciences and Technology at the Pennsylvania State University and has held past visiting positions at Australian National University, China Europe International Business School (CEIBS), Fudan University, and MIT. His current scholarly interests are in three domains:
(1) Empathy and Decision Making (Artificial Empathy; Incentive Alignment [IA]; Theory of Intraperson Game)
(2) Creativity and Innovation (Logical Creative Thinking [LCT]; Innovation in Medicine; Transformative Leaders and Firms)
(3) Digital Intelligence (Artificial Intelligence) and Digital Reality (virtual reality, mixed reality)
(4) Human and Societal Development (The Bubble Theory [Fair Development, Fair Wealth, Enlightened Needs]; Hualish Culture [originated from the greater China region]).
He is also actively exploring the intersection of these domains with digital intelligence and/or digital reality. He is the Editor-in-Chief of Customer Needs and Solutions, and series editor of Perspectives on Sustainable Growth (Springer). He is the past V.P. for the INFORMS Society for Marketing Science (ISMS).
Prof. Min Ding
Pennsylvania State University
Lieu
Organiser: ESCP Business School
Room B122 (Berlin campus) and on Zoom - German
MapDate
Date de début : 05/12/2024
Heure de début : 12:00 PM
Heure de fin : 1:30 PM