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Certificate
Artificial intelligence for business
AI is now everywhere. The technology is readily available, and one’s ability to use it to create and capture value has become paramount. Merely understanding the technology is no longer sufficient. To grow a competitive advantage, managers must go beyond the basics and develop a strategic view of AI.
This online certificate is designed to fill this need, and participants having completed the course will be able to:
- Identify how to create and capture value with AI through frameworks, examples and case studies covering the full spectrum of corporate activities
- Prepare the implementation of transformation initiatives to leverage AI in their specific contexts using methodologies, tools, and industry leaders' experience.
Objectives
1
Understand Artificial Intelligence (AI) and its fundamental concepts and theories
2
Develop strategies for creating and capturing value using artificial intelligence
3
Prepare and plan the implementation of AI-driven transformation projects
4
Assess the ethical, social, legal and environmental implications of artificial intelligence technologies
5
Deploy generative AI tools to solve specific business problems
Benefits
A Unique Learning Experience
This certificate is designed to combine self-paced learning formats with live interaction opportunities. It offers a variety of perspectives from ESCP international faculty and experts and access to a community of peer learners.
Length: 15 weeks - 5 modules
Total workload: 120 hours, including 60 hours of teaching
A combination of:
- Self-paced learning content: Short video lectures, frameworks introduction, press reviews, expert testimonies, case studies, podcasts, data visualisations, quiz
- Regular interactive live sessions: 15 hours (five 3-hour modules)
How you will be evaluated:
- Quizzes and assignments after each module
- Individual capstone project: the opportunity for each participant to apply the knowledge acquired on a practical AI implementation project for their organisation.
Curriculum
Module 1
Value creation opportunities and value capture strategies with data and AI
Prof. Louis-David Benyayer
Module 2
The main concepts and technologies of AI, on the back-office side
Profs. Javier Amaya Silva, Daniel Pesch, David Lehmann
Module 3
Governance and ethics
Prof. Lorena Blasco-Arcas
Module 4
Creating project roadmaps using AI
Prof. Alessandro Lanteri
Module 5
Generative artificial intelligence in organisations
Prof. Louis-David Benyayer
