Julien Schmitt is a Professor of Sustainability and Marketing at the Paris Campus of ESCP Europe. He obtained his PhD from HEC Paris in 2009. He also holds a HDR (2020) and a MSc (2004) from University of Paris Dauphine-PSL, and has graduated from ESSEC (2002). Prior to join ESCP Europe, he has occupied several positions as an Assistant Professor at Loughborough University and Aston University (United-Kingdom). Previously, he spent several years in industry as a Brand Manager in different companies.

His main recent research interests focus on the necessary transition to sustainable consumption models, at the individual and structural levels, as well as the adpation of marketing practices to favor this transition. He also focuses on the psychological processes involved in various types of consumer responses, more especially in the context of sustainable consumption, media consumption, and in-store behavior. 

His research has been published in academic journals such as Journal of Marketing Research, Marketing Letters, Advances in Consumer Research, Journal of Business Research, or Recherche et Applications en Marketing (RAM). Julien has also occupied the position of Associate Editor-in-Chief of the French leading academic journal in marketing Recherche et Applications en Marketing and he is a member of the Editorial Board of European Management Journal. He has received several awards for his research, including the 2010 FNEGE-AFM Award for the Best French PhD dissertation in marketing, the 2010 HEC Paris Foundation Award for the Best PhD Dissertation in Management, and the 2007 AFM-Havas Media Research Award.

Since 2024, Julien is President of the French Marketing Association that aims to contribute the support, diffusion and impact of academic research in marketing in France, especially helping young scholars in the development of their career.

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25 publications

Academic Articles

2024

WILKEN, R., J. SCHMITT, F. DOST, D. BÜRGIN

Does the presentation of true costs at the point of purchase nudge consumers toward sustainable product options?

MARKETING LETTERS

Academic Articles

2024

SCHMITT, J., M. DUPONT LE PRIOL

Consumer Reconnection: Investigation of the phenomenon through the practice of mindful eating

RAM - RECHERCHE ET APPLICATIONS EN MARKETING

ESCP Impact Papers

2024

SCHMITT, J., M. THIEBAULT, D. ALCAUD

The role of established brands in turbulent times

ESCP Impact Papers, 2024-39-EN

ESCP Impact Papers

2024

SCHMITT, J., M. THIEBAULT, D. ALCAUD

Le rôle des marques en temps de crise

ESCP Impact Papers, 2024-70-FR

Chapters

2023

SCHMITT, J., B. HEILBRUNN

Consommation et Sobriété

In: Peut-on consommer autrement ? Les clefs pour changer nos habitudes, Benoit Heilbrunn Editions Sciences Humaines

Academic Articles

2021

SCHMITT, J., M. LAPOSTOLLE

Being a Family in a Digital World: How Digitalization Affects Family Identity Negotiation Through Consumption

ADVANCES IN CONSUMER RESEARCH, 49

Chapters

2021

SCHMITT, J., A. JOLIBERT

Les analyses factorielles et l’analyse multidimensionnelle non-métrique

In: Marketing Research, 2nd Edition, Alain Jolibert, Eva Delacroix et Elisa Monot Dunod, 219-268

ESCP Impact Papers

2021

SCHMITT, J

Creating Sustainable Value by Closing the Green Gap

ESCP Impact Papers, 2021-41-EN

Academic Articles

2020

SCHMITT, J., M. LAPOSTOLLE

A Sense of Who we Are: How TV Viewing Contributes to Negotiating Couple Identity

ADVANCES IN CONSUMER RESEARCH, 48

Chapters

2020

SCHMITT, J., A. OCHS

Applications mobiles et consommation éco-responsable

In: Le marketing au service du développement durable, Sihem Dekhili ISTE Ltd