How do people and companies present themselves online? How do different identities interact and collide? What triggers the interactions? And why do some engage in prolonged conversations than others? Hsin-Hsuan Meg Lee examines the behavioural science that underlies these questions. She studies how people construct identities, how popular discussions are formed, and how perceptions transform into behaviours. Her research has been published in top-tier academic journals. She is also a member of the European Marketing Academy, Association for Consumer Research, and Academy of Marketing Science.
Meg is an Associate Professor of Marketing at ESCP Europe. She teaches marketing analytics, marketing research, and marketing for good in a range of postgraduate and executive development programs. Prior to joining ESCP, Meg was a Lecturer at the University of Amsterdam Business School and Amsterdam University of Applied Sciences, where she engaged in a range of research and teaching activities. She holds a PhD in Marketing from the University of Amsterdam and a Master's degree in Marketing from the University of Strathclyde with distinction.
Meg helps companies and organisations with their marketing strategies. She also delivers training and workshops to help managers understand analytics. Her workshops, which use a series of simulations, exercises, and games, foster creativity through analytical thinking. With a particular interest in the B2B sector, she has previously worked with companies in the public transportation, telecom, pharmaceutical, beauty, legal, and IT industries.