Perrine Desmichel (Master from HEC Paris, PhD from the University of Lausanne, and Postdoctoral Program at Kellogg School of Management) is an Assistant Professor of Marketing at ESCP Business School. Her research and teaching interests resolve around experimental research, consumer behavior, and luxury consumption. She has presented her work in the largest Marketing conferences (e.g., AMA, ACR, EMAC) and published articles in Journal of Consumer Research, Journal of Retailing, Current Opinion in Psychology, and Organizational Behavior and Human Decision Processes.

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15 publications

Academic Articles

2024

DESMICHEL, P., D. D. RUCKER

Dominance Versus Prestige Hierarchies: Social Hierarchy Bases Shape Conspicuous Consumption

JOURNAL OF CONSUMER RESEARCH, 50(5), 887–906

Case Studies

2024

DESMICHEL, P., J. BRÈS

Social Media Investments: The Herbal Essences Pure Case

The Case Centre

Chapters

2024

DESMICHEL, P., B. KOCHER

Conspicuous Consumption

In: Encyclopedia of Consumer Behavior, Johanna Gollnhofer, Reto Hofstetter, and Torsten Tomczak Edward Elgar Publishing

Chapters

2024

DESMICHEL, P., B. KOCHER

Costly Signaling

In: Encyclopedia of Consumer Behavior, Johanna Gollnhofer, Reto Hofstetter, and Torsten Tomczak Edward Elgar Publishing

ESCP Impact Papers

2024

DESMICHEL, P., L. MIMOUN

Romantic relationships: Future challenges in the era of dating apps

ESCP Impact Papers, 2024-23-EN

ESCP Impact Papers

2024

DESMICHEL, P., B. , G. VOYER, I. MAGGIONI

Recapturing time: What luxury should be about

ESCP Impact Papers, 2024-47-EN

ESCP Impact Papers

2024

NICOLAY, O., B. , G. VOYER, P. DESMICHEL

Luxury’s Upcoming dilemmas: How to rethink what we thought we knew about luxury

ESCP Impact Papers, 2024-12-EN

ESCP Impact Papers

2023

DESMICHEL, P., I. MAGGIONI, S. VAFAINIA

Non-Fungible Tokens: Are they really so futile?

ESCP Impact Papers, 2023-10-EN

Media

2023

DESMICHEL, P

In 2023, NFTs will be the holders of exclusive knowledge

Luxury Tribune

Academic Articles

2022

DESMICHEL, P., D. D. RUCKER

Social-rank cues: Decoding rank from physical characteristics, behaviors, and possessions

CURRENT OPINION IN PSYCHOLOGY, 43, 79-84

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